MUZLIVE: Reimagining the Value of Music Content

In the rapidly evolving music industry, MUZLIVE has consistently explored what it means to own music in the digital age. Inspired by fans who still purchase and cherish physical albums, MUZLIVE launched the KiT Album in 2017 — a smart physical album designed to bridge the gap between analog and digital experiences.

The KiT Album is powered by MUZLIVE’s proprietary encrypted ultrasonic communication technology and operates through a device called a KiT. This smart album offers the tangible joy of physical ownership along with the boundless scalability of digital content. Since its debut, the KiT Album has garnered overwhelming attention in the K-POP market, selling over 9 million units and reaching users in 211 countries worldwide.

Now, MUZLIVE is expanding its vision globally.

Its latest platform, KiTbetter, supports artists throughout the entire music release cycle — from production and distribution to promotions and fan data management. With KiTbetter, artists can release albums without worrying about high production costs or minimum order requirements. The platform has drawn attention from the global market for its unique, integrated service model.

MUZLIVE has also built strong international networks by participating in major industry events such as CES (2024 Innovation Award Winner), SXSW, The NAMM Show, and c/o pop. Through partnerships with global labels, even renowned artists like Snoop Dogg and Duran Duran, as well as many local artists, are now releasing KiT Albums via the KiTbetter platform.

MUZLIVE will showcase a variety of its signature products, including the KiT Album and SMini series, allowing visitors to see and interact with them directly.

A featured video presentation will highlight the unique features and user experience of the KiT Album — such as its intuitive operation, portability, ease of storage, and seamless integration with digital content. This display is designed to deepen visitor understanding and spark curiosity through a visually engaging format.

By sharing its product advantages and innovation story, MUZLIVE aims to strengthen its brand presence and inspire more users to explore the smart album experience.

Booth Program
• KiTbetter X 18th Busan Port Festival – “MyK FESTA: KiT Roulette EVENT”

A fun on-site event where participants can spin the roulette for a chance to win special prizes, tied to MUZLIVE’s signature smart album experiences.