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ABOUT MWM
MWM At-a-glance

Global K-pop Conference
Networking Party — Friday, May 30, 2025

Time Program
Venue of the event WYNDHAM GRAND BUSAN
10:30 ~ Registration & Entry
articipant check-in and distribution of event materials
11:30 ~
12:00
(30‘)
Opening Ceremony
Opening remarks, congratulatory speeches, commemorative photo session
Keynote Speech: The Age of AI - A New Paradigm in the Music Industry
- Overview of the AI industry from a macro perspective
- Key challenges including copyright and legal issues
- Presentations by scholars, legal experts, industry professionals, and institutional leaders
12:00 ~
12:25
(25‘)
Keynote Speech1: Should we fight against AI?
· (Speaker) Woojin Cha, CEO of K-pop Strategy Lab / Music Critic
12:25 ~
12:50
(25‘)
Keynote Speech2: Challenges Facing the Music Industry: Copyright and Legal Issues Related to AI Technology
· (Speaker) Kyungsuk Kim, "Professor at Sangmyung University President of ALAI Korea
12:50 ~
14:30
(100‘)
Lunch Break
Session 1 Theme: Emerging AI Technologies in Music
Presentations on new trends and challenges by industry experts and companies
14:30 ~
14:55
(25‘)
Presentation 1: Music AI Agent and Attribution System: Rethinking the Future of Music Creation, Distribution, and Rights Management
· (Speaker) Jongpil Lee, Co-Founder & CEO of Neutune Inc.
14:55 ~
15:20
(25’)
Presentation 2: AI Virtual Artist and AI Content Creation Cases and Future
· (Speaker) Kwangjib Kim, CEO of Studio Meta-K / Professor at Seoul Institute of the Arts
15:20 ~
15:45
(25’)
Presentation 3: The Future of K-POP Copyright with AI-Based Inaudible Audio Watermarking
· (Speaker) Eunsun Cho, CEO of MuseBlossom Co., Ltd.
15:45 ~
16:00
(15’)
Break & Venue Reset
Part I Comprehensive Debate
Discuss issues between topic presenters and workers in various industries
16:00 ~
16:45
(45‘)
Panel Discussion
· Moderator : Steve Choi, Korea Music Content Association
· Panelists : All speakers, songwriter Ryan S. Jhun, songwriter Seungsoo Kim,
Head of Copyright Policy Research Team, KOMCA Mirae Park,
Reporter, The Electronic Times (Byungkee Suh, Dongseon park)
16:45 ~
17:00
(15’)
Break & Venue Reset
Session 2: Special Seminar - Practical Industry Insights for Music Professionals
Presentations by platform representatives and music-related company officials
17:00 ~
17:30
(30‘)
Special Seminar 1: Global Music Marketing Strategies & Case Studies on Meta’s platforms (IG Focus)
· (Presenter) Erjin Lee, Music Label Partnerships, APAC, Meta
17:30 ~
18:00
(30‘)
Special Seminar 2: YG PLUS’s Journey Toward a Next-Generation Global Music-Tech Distribution Company
· (Presenter) Inho Kim, Head of Music Business Division, YG PLUS
18:00 ~
20:00
(120‘)
Networking Party Open networking among industry participants

K-POP Concert & Expo
Friday, May 30, 2025

Time Program
Venue of the event Outdoor Parking Lot, Busan Port International Passenger Terminal
10:00 ~
18:00
(10h)
Exhibition Program
18:45 ~
19:00
(15‘)
Opening Ceremony
19:00 ~
21:30
(150‘)
K-POP Concert
21:30 ~
21:38
(8’)
Fireworks Show
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