LIV MUSIC: A Leader in Public Performance Rights Management and Fair Music Usage

LIV MUSIC is a specialized company established to manage public performance rights for music played in commercial venues such as cafés, pubs, gyms, and retail spaces. It was created to promote fair music usage and raise awareness of creators' rights in everyday business environments.

Although music is widely used across various industries, the concept of public performance rights is still not clearly understood in many places. These rights are not just a licensing fee — they are rightful compensation for creators and a fundamental building block of a sustainable music ecosystem.

Designated by the Ministry of Culture, Sports and Tourism as an integrated collection agency, LIV MUSIC provides a one-stop system that simplifies the licensing process. The company offers easy online applications for small business owners, industry-specific guidelines, and consultation services to help businesses use music legally and ethically.

In addition to its core services, LIV MUSIC actively leads public campaigns and collaborates with cultural institutions to build broader awareness and establish a stronger policy framework for music rights in Korea.

At the Busan Port Festival, LIV MUSIC will host an interactive booth to promote awareness of public performance rights. The booth will highlight real-world examples of music usage in business settings and explain why these rights matter — in a format that is both educational and fun.

Key Programs:

• "O or X?" Quiz Zone: A multi-level true-or-false quiz game on music rights. Participants who answer correctly at each level can win prizes — including tickets to the Busan Port Festival K-POP concert!

• Music Rights Consultation Zone: : On-site consultation services for business owners and festivalgoers who want to learn more about music licensing, usage rights, and how to ensure compliance in their own spaces.